Standing out in a week full of conferences: Brand & Event marketing for FILBangalore

Overview

FILBangalore is Huddle01's flagship conference, run with Filecoin in Bangalore. It ran for three editions between 2022 and 2024 and drew 1,300+ participants each year. I handled creative direction, social, email and on-ground coverage.

The event sat in India Blockchain Week, so the people we wanted had plenty of other events to pick from that week. FIL Bangalore needed to look like its own thing online before anyone showed up, and feel like it once they did.

Event Brand

FIL events run in cities around the world, so the Bangalore edition had to look like part of Filecoin's series. I worked with the design team on FIL Bangalore identity that kept the global FIL look and added Indian roots on top of it.

Edition Themes

Every edition got its own theme, and I carried it into everything people saw or took home: custom assets, merch, the event website, installations at the venue and the activations.

Pre-Event Campaign

In the weeks before each edition I ran speaker comms, giveaways and the email program on Luma to boost registrations.

On-Ground

During the event I switched to real-time coverage from the venue. The activations included an IRL treasure hunt and giveaways that kept people moving around the space between talks.

Results

• 3editions, 2022 to 2024
• 1,300+participants each edition
• 1M+impressions on social