huddle01 The decentralized cloud for real-time connectivity delivering unmatched speed, security and scalability. Powered by the people. Built for startups and enterprises.
Industry DePIN, Blockchain, Audio/Video, Gaming
Roles Creative Direction, Brand Positioning, Campaign Planning, Social Media, PR, Community and Events
- Achievements
- 1st marketing leadership hire. Led the rebrand from zoom for web3 to DePIN for real-time connectivity.
- Defined distinct brand positioning, tone of voice, visual aesthetic, and community culture.
- Scaled socials from 4K → 175K on X, 2K → 200K on Discord, 0 → 90K+ on Telegram.
- Crafted campaigns for Testnet (2.95M txns), Node Sales (2.6K+ sold), Meet App (600M+ mins), FarHouse App Launch and more.
- Created branded lore, memes, merchandise, pepe mascot, and shitposts to drive community engagement.
- Drove co-marketing and PR for partnerships with Arbitrum, Celestia, Aethir, Caldera, etc.
- Secured media via Serotonin, Energent, and others across CoinDesk, The Defiant, Decrypt.
- Enabled 200+ creators with guides, assets, shoutouts, workshops, and lootboxes.
- Led marketing for flagship events like FILBangalore (3 years, 1300+ attendees/event, 1M+ social impressions) and secured other event opportunities for Huddle01 with ETHGlobal, Fluence, Aethir and Protocol Labs.
- Collaborated with the engineering team to create blogs, infographics, threads and long form educational content to build thought leadership and awareness
Metrics 300K+ Community Members | 20+ Media & PR Mentions | 5M+ Impressions yearly
